The Visionner - Veeda Software's Newsletter
 Veeda Software's Newsletter Volume 1 | Number 2 | Fall 2007 
 
Points of Interest
» Ordered Growth Continues
» BLI has fueled our growth
» Two New Developers Join Our Staff
» President's corner

 

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Ordered Growth Continues
Since our last issue , Veeda Software, LLC continues to make progress. Four significant events have taken place this past quarter. First, as the opening sentence suggests we have reformulated Veeda Software as a Limited Liability Company. Next, we have expanded our office significantly. Third, we have added staff. And finally, we were engaged by a major corporation to do telephony software development work. We believe in the principles of ordered growth as expounded by Mr. Melo in his President’s Corner article below.

» Click here to read the full story

 
President's Corner
Readers of this e-newsletter, and those familiar with our website, have heard the term “ordered growth” bandied around. I would like to use the vehicle of this column to explain what we mean by this term and thus to differentiate Veeda Software, LLC from other small, highly technical, companies in the software development business.

» Click here to read the full story

Business Link International has fueled our growth
Business Link International (BLI), based in Providence, RI, is our oldest client. In fact, the principals of Veeda Software, LLC have been doing work for BLI long before the founding of our company. In this article we will layout the history of the relationship, where it stands today, and how it is likely to develop in the future. We do this because it is interesting, it explains our expertise in telephony software development, and it demonstrates our commitment to existing clients.

» Click here to read the full story

Two New Developers Join Our Staff
As reported in our last issue of the Visioneer, we are in the process of building staff. In keeping with our policy of ordered growth, last month we gained two new programmers. We would like to introduce them here such that you, our readers, will get to know them better.

» Click here to read the full story

Bottom Limiter

Our Main Stories

Ordered Growth Continues

Since our last issue, Veeda Software, LLC continues to make progress. Four significant events have taken place this past quarter. First, as the opening sentence suggests we have reformulated Veeda Software as a Limited Liability Company. Next, we have expanded our office significantly. Third, we have added staff. And finally, we were engaged by a major corporation to do telephony software development work. We believe in the principles of ordered growth as expounded by Mr. Melo in his President’s Corner article below. Here are the examples .

There are numerous benefits to becoming a Limited Liability Company (LLC) and almost no drawbacks. Therefore, the directors approved of, and Hendrick Melo, President, took action on August 9, 2007 to become Veeda Software, LLC. As the name implies, LLC offers the owners of a company liability protection in a manner similar to the shield that a “C” corporation enjoys. The LLC format is more suitable for a small firm, like Veeda, but is not exclusively for small business. The reformation of Chrysler is now known as Chrysler, LLC! Other benefits, such as taxation, accrue from the change. For a small and growing organization, it is important to be viewed by our public as a well managed firm. The designation of LLC helps us do this.

The new offices that we moved into back in March were unable to hold our growing staff. We were fortunate that there was room in our current building to create the space necessary for our needs. So, over the weekend of September 28, 2007 we moved downstairs into our new quarters. Desks, chairs, and new computer equipment were purchased. We upgraded our Internet connection so as to be able to support the testing of high speed and volume data streams. Veeda truly believes in using the technology we develop. Many of our worldwide conferences are done with video in addition to the standard phone call. Our lab area is equipped with a complete complement of analog and digital telephony test equipment.

We added two more developers to our staff. A more complete explanation and their biographies appear in the feature story below. This is in addition to casual programming support from our colleagues in Brazil. Of note from the Southern Hemisphere is the work of Ricardo Bravo who gave us a hand during the peak development of Phase III in the engagement described in the next paragraph. In keeping with the ordered growth philosophy, we will be cautious only to add staff when the need dictates it and never before.

What has fueled this impressive growth was a rather large contract given to Veeda in the spring. While we are not at liberty to divulge the name of our patron yet, it is a major firm and this is a significant contract. To date we have completed three phases of a multi-phase engagement. We expect this client to power continued growth over the next 6 months and beyond. In addition to this work we expect another large job to be approved in the near term. That project will get geared up in the fourth quarter of this year. If all of these bring forth fruit, this will not be the last article on growth to appear in the Visioneer.

 
President's Corner

Hendrick Melo - Veeda Software's PresidentReaders of this e-newsletter, and those familiar with our website, have heard the term “ordered growth” bandied around. I would like to use the vehicle of this column to explain what we mean by this term and thus to differentiate Veeda Software, LLC from other small, highly technical, companies in the software development business . Although it may not be obvious to our public, the management of our firm has spent a great deal of time looking at where we are, where we have been, and planning where we are going. The primary role I play, with the help of Robert Schuldenfrei, in this organization is to manage the company. This comprises developing and executing the marketing plan as a subdivision of our general business plan. We do this, not to look for venture capital, but to provide a blueprint for success. It is our goal to become one of the nation’s premier software corporations. Although Veeda Software is small now, and this goal might sound just a tad grandiose, we believe it and have a plan to realize it.

When Veeda was founded, we investigated all of the growth areas open to software companies. We quickly zeroed in on telephony software development as one of the most promising for us. Over the years before the formation of our firm the principals of Veeda had a lot of experience in this market segment. We had developed many of the tools and techniques which we now employ to the benefit of our clients. It seemed to us that this was the perfect blending of capability and market opportunity. Veeda Software has created a plan to become a significant force in our chosen industry. Because software is not a capital intensive undertaking, Veeda Software has been, and will continue to be, financed through operations. This permits the owners and managers the greatest amount of flexibility so important to a small company. When you don’t have investors looking over your shoulder at every decision you make you can make the choices that will benefit Veeda, not in the next quarter, but in the long run.

Central to the business plan is the marketing plan. Veeda has chosen to work very closely with its business partners who make telephony hardware. We have observed that many, if not most, of the organizations who buy telephony hardware need help developing the software to make the hardware fulfill the promise these companies had in mind when they bought the hardware in the first place. Even though we are a young firm, barely two years old, our hardware partners have recognized our skill set and brought us in as a service to their customers.

It would be easy for us to employ “disordered” growth. We could have bought glamorous office space, larded up on equipment, and hired a large staff, but we have resisted this temptation. We have done this for the benefit of our customers, our partners, and ourselves. The main benefit to our customers is keeping our costs low. If you have ever seen the billing rates of a major consulting company or a large telephony firm you know this to be true. Walk into the offices of a large telecom and you know how much it costs to support this grand life style. No one is going to mistake Veeda Software for IBM; however we have spent money where it will benefit our clients.

This is a benefit to our partners also. They know when they recommend Veeda they will be suggesting the absolute best of technical skills for the least possible cost, thus providing extremely high value. While I would love to think that these firms choose to partner with us because of my warm personality, I know they do so because we bring real value to the table. Veeda Software will continue to do this no matter how successful we become.

Finally, ordered growth means a lot to us. It is nice to come into the office every day knowing that we are not lurching from one idea or concept to the next. We know where we are going and have a plan to get there. Beyond becoming successful, I want our people to enjoy their careers in this voyage with us. As for you, our reader, we will continue to keep you posted on this voyage through the Visioneer. Have a great Autumn.

 
Business Link International has fueled our growth

Business Link International (BLI), based in Providence, RI, is our oldest client. In fact, the principals of Veeda Software, LLC have been doing work for BLI long before the founding of our company. In this article we will layout the history of the relationship, where it stands today, and how it is likely to develop in the future. We do this because it is interesting, it explains our expertise in telephony software development, and it demonstrates our commitment to existing clients.

Some years ago BLI was having problems with its bulk Fax delivery systems. The system was developed to deliver a high volume of Fax messages from an Access database using Brooktrout Fax boards. Management at BLI contracted with a consulting firm to bring the demonstration system up to the design specifications of being able to continuously feed a T1 line. At low volume it worked fine, but as the workload increased to an operational level it failed in a very ungraceful manner… the program just crashed! BLI had a whole room full of these machines, each connected to a T1, and it could not support the load. The company gave up on their former consultant. They called for help to a Veeda engineer who was then working at his former place of employment. “Help!”

When our people arrived on the scene it quickly became apparent that the product had a basic design flaw. Rather than put a patch on the problem, as it was initially perceived to be the solution, we determined that a software redesign was needed. The crashes were caused by the program that called the Access database. This same routine was also tasked with controlling the Fax boards. Access was too slow, the program had too much work to do, and when everything bogged down the system, it died.

In the new design a SQL Server database replaced Access and three new programs were written to manage the database and the Fax transmission: the WebLaunch, Manager, and Worker. The WebLaunch program receives requests from BLI’s customers. It then stores the Fax message to be transmitted and the recipient list in the SQL database. As its final task WebLaunch schedules jobs for the next stage of operations. It should be noted that WebLaunch is not running in the machines that contain the Fax boards.

The Manager issues a transmission job to one or more machines with the Fax boards. The sole chore for Manager is to schedule work, not to perform it. Manager makes sure that these transmission jobs are initiated on the machines that have the Fax boards.

The Worker program is a small piece of code in each of those machines that have the installed Fax boards with 24 outbound lines attached to each one. The job Worker does is to feed the Fax board. That is the only thing it does. By distributing the work load to WebLaunch, Manager, and Worker we assure that BLI’s system has massive throughput with high uptime performance. At the time when the engagement was completed the system supported over 280 (12 T1s) outbound Fax lines. Today that same system can handle over 1,200. The result of the engagement meant that fewer machines were needed to support a dramatically higher workload while maintaining extremely high operational availability.

In addition to the faxing component, Veeda was engaged to perform an upgrade by integrating more powerful boards into the BLI communications complex. We took this time to further streamline their system. We also added the capability to deliver telephone voice messages. The voice platform was built on the existing telephony framework, we had built. This feature was officially released earlier this year and it has provided a new and exciting source of revenue to BLI. Because we were doing much of the development for them, over time we became a major support hub for the company.

The future of the relationship looks bright indeed for both firms. BLI has been very successful at branching out into other forms of communications beyond their Fax roots. One area of note is the distribution of web-based content. In this case, Veeda is not only a supplier to BLI we are a customer too . This copy of the Visioneer was distributed to you by BLI. In a manner not too dissimilar to the Fax distribution described above we send BLI our subscription list and a copy of our e-newsletter. They do the rest in a way that is both economic and efficient. BLI is an expert in low cost, high volume mass communications. BLI has a grand plan to continue to be leader in this field. Veeda Software and BLI believe that the advent of new Voice over IP technologies will soon enable a drastic reduction of operating costs.

While we have been working with them for a while, we believe that this is only the beginning for them and for our relationship with Business Link International.

 
Two New Developers Join Our Staff

As reported in our last issue of the Visioneer, we are in the process of building staff. In keeping with our policy of ordered growth, last month we gained two new programmers. We would like to introduce them here such that you, our readers, will get to know them better.

In September we reached the point where Veeda Software, LLC needed additions to the technical staff. The requirement was for software engineers with strong object-oriented programming skills. While most of our engagements call for C# and/or C++ capabilities, we are not tied to any one language. What we were really looking for are individuals who can solve software development challenges they had never seen before. In short, we value creativity over a listing of technical buzzwords. In the two people we hired we really got what we wanted.

Katrina Sokolova comes to us as a recent graduate of the University of Massachusetts, Amherst, MA with a Bachelor of Science degree in Computer Science. She graduated in May 2007. This is actually her second time around at the undergraduate program having attended the University of Latvia in Riga, Latvia, her native country. At that time Katrina was studying Management and Economics. These latter skills are bound to help Veeda during its formative years.

Since graduating, she worked for a small engineering firm where she used C# and SQL to develop applications for the Pocket PC. This provided valuable training in developing highly compact code so useful in the telephony applications that we provide to our industrial clients. In other projects Katrina gained the skills necessary for producing client-server applications using C++.

With this firm foundation in the programming arts, she hit the ground “running” as she joined our team. She immediately contributed to the finishing up of Phase III of the major project we had in house. As this issue goes to “press”, Katrina will have a major design and development role in the next phase for the same client.

David Miller has taken a different route that brought him to Veeda. He is actually returning to the software industry after a three year hiatus. David holds a BA in Mathematics from Northeastern University where he graduated with high honors.

He has a long history of successes in his role as a software engineer. Early in his career he designed low level graphics communications for a workstation containing dual embedded MC68000 chips. By working with old, and fairly unsophisticated microprocessors, David has some really deep understanding of hardware and how to program same. This will be valuable experience as Veeda plumbs the depth of telephony hardware from Cantata, Dialogic, and particularly Aculab.

Contact Us - Address, phone, e-mailMuch of his work during the 1990s involved working at the board level with assembly languages and C. This kind of work gives one a great insight into the interrupt driven multi-threaded world of telephony programming that is our specialty. David’s experience will greatly add to the growth of Veeda Software.

Before ending this article we would be remise if we did not mention that Erich Keene has left us as a full time developer. Erich took a position with Intel Corporation who immediately recognized his outstanding technical skills. We plan to continue to use Erich on an advisory position in new project designs. While we regret his leaving, we are thrilled at this opportunity for Erich. It is a source of pride that Fortune 500 companies see that Veeda Software, LLC develops superior talent in the software arts.

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